An interactive table and panoramic video wall transform Mall of Qatar’s future expansion into a city-scale experience.

Mall of Qatar needed to communicate a masterplan that extends beyond a single retail destination. Working with TNB West, Unloop created the software for an interactive touch table connected to a large backdrop video wall.

Visitors move through the development year by year, opening zones, images and project information directly from the table. The shared display expands each selection into a wider spatial narrative, allowing conversation and exploration to happen together.

Walk-in Space changes the scale completely. A first-person mode enters the digital masterplan, moving through Big Retail, Boulevard, E-Culture, Residential Grand Zone and School/University areas as navigable real-time environments.

Built with Unity and Unreal Engine rendering, the system was first presented at MECSC Dubai in 2021 and developed into a second version for ICSC Las Vegas in May 2022. The interface follows the project’s visual identity while making a complex future legible at a glance.