A phygital pilot store connects projection, holographic content, mobile control and augmented-reality try-on.

Optivisão+ was conceived as a phygital pilot for the brand’s ArrábidaShopping store in Vila Nova de Gaia. Unloop developed a connected content system in which screens and interactive layers become part of the retail architecture.

A storefront projection explains eye conditions and visual health, while holographic content and coordinated LED and LCD displays draw attention to products, services and campaign information throughout the space.

Visitors can control a stretch display from their own phone by scanning a QR code and opening a WebApp. The contactless interaction removes a shared controller while keeping selection immediate and visible inside the store.

An augmented-reality Try-On Mirror completes the journey, allowing frames to be explored virtually. Together, the touchpoints make the digital layer useful at each moment rather than treating technology as a separate attraction.